Behind the Scenes

A glimpse into the inner workings of Otteroo with practical start-up insights and tips and (funny) staffer recounts.

Yes, baby neck floats are safe. Check out these 7 science-backed benefits. 🎉🙌🏽💦 Ok, I’m sold! SO…WHICH FLOATIE SHOULD I BUY? When confronted with this online shopping dilemma, especially for baby products that your kid may only … READ MORE

Once upon a time, I was George Clooney in “Up in the Air.” As a management consultant, I lived out of my suitcase and hoarded miles (proud member of the one million miler club on … READ MORE

If you ever saw the movie “Joy” (I wept my way through most of it, which I blame on inhaling recycled air for 13 hours while drinking wine at high altitude), or have binge watched … READ MORE

It’s Julie Forbes, whom you’ll be seeing more of on our newly revamped website! And who is Julie? Well, here’s the story. The Otteroo OG team (that’s original gangster for you millennials) was comprised of … READ MORE

Market research is the proverbial first step to solidifying your place in history as the inventor of the next Facebook. Or, it just might make you realize that your idea is too ahead of its … READ MORE

When people find out that I started a baby product company, they inevitably ask, “How many kids do you have” or “how old are your kids?” I answer with a big smile, “Zero, but I … READ MORE